Color Me Rad Philly 5K Returns to Tie-Dye Runners with Color

PHILADELPHIA, PA — June 6, 2013 – Philadelphia runners are gearing up for a lot more color, and even more radness, as they take on the return of Color Me Rad 5K on June 16, 2013. As white-clad participants run through Please Touch Museum they’ll be doused with color that tie-dyes their t-shirts at the same time it brightens their outlook on life. In this untimed event, the focus is purely on fun, and the fitness is an added bonus. After completing the 3.1-mile course, runners will declare themselves rad as they toss their own bags of color into the air; creating a display so colorful it makes the Fourth of July jealous.

“Like your fifth birthday party, we want this event to be memorable, fun, and messy,” said race organizer Scott Crandall. “This is the most fun you can have while running, and unlike your birthday party, there are no scary clowns here, just lots of color.” The color is FDA approved colored cornstarch, and almost 5,000 lbs. of it is used for each race.

The Philadelphia race is the thirty-seventh stop on this year’s nation wide tour. Inspired by the Holi Festival of India, Color Me Rad is in its second year of turning runners into color revelers. Last year more than 200,000 runners were turned rad in 36 cities across the U.S. and Canada. “We love to get people involved in fitness who may not come out to your typical 5K,” Crandall said.

A portion of the proceeds of the race goes to Special Olympics Philadelphia. “We have worked with great charities across the country, and there is nothing more rad than knowing all of this colorful mayhem is also for a good cause,” Crandall said.

Waves of 1,000 people will take off every five minutes beginning at 9 a.m. on Sunday, June 16, 2013.  Participants of all ages are welcome to run or walk. Registration is available at colormerad.com.

In 2013 Color Me Rad™ will hold races across the US and Canada in more than 90 cities. For more information and to see additional race locations, visit www.colormerad.com or check out what fans have to share on Facebook at www.facebook.com/colormerad.